Find Your Wild.

THE TAG YOU'VE BEEN WAITING FOR

A BADASS TAG

FOR BADASS DOGS

Collecting shells from our local public lands has allowed us clean up the environment, get the dogs out, and inspired this tag. Incased in resin, feathers surround the shell. 
RUSTIC. COOL. UNIQUE.

SHOP SHELLS NOW

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THE HISTORICAL COMPONENT

This collection is about where our dogs came from and what they were bred to do.

Our dogs carry generations of purpose in them. The retriever who lives to carry something in their mouth. The bird dog who can't help but search every patch of grass. The hound who follows their nose wherever it leads. The herding dog who feels the need to keep everyone together.

We believe there's something special about understanding that history.

When you understand what your dog was bred to do, you can better understand why they do the things they do. You can find easier ways to fulfill their natural instincts, give them outlets that make sense to them, and build a stronger bond along the way.

They don't necessarily need a job in the traditional sense. They just need opportunities to be the dog they were made to be.

This collection is our way of celebrating that history—the purpose, instincts, and heritage that make each dog uniquely themselves.